The StartHER Kit

Why StartHER

Launch the business. Skip the guesswork.

Too many women spend months — sometimes years — stuck in research, overthinking every decision, waiting to feel like they're doing it "the right way." Not because they lack ambition. Because nobody handed them a next step.

StartHER skips the jargon, the expensive coaching, and the 3am YouTube rabbit holes. Just straightforward, step-by-step guides that turn "I should start a business" into an actual sequence — idea, name, legal basics, first customers, first 30 days — each step handing off to the next, so you're never staring at a blank page wondering where to begin.

Success was never about the perfect idea. It's about the next step, and then the one after that. Your business doesn't have to stay on your vision board.

Meet the Founder

Hi, I'm Toshamalla McCloud. I've spent 25 years building businesses from the ground up — including VIE Enterprises, She Exhaled, and McCloud Enterprises — and I built StartHER to be the roadmap I wish I'd had.

Read my full story →

What's inside

Five guides, sequenced in the order you'd actually need them — not five random PDFs bundled for a discount.

The First 30 Days

The flagship roadmap — validate, choose a path, set up the basics, get your first 10 customers

$27 value

Idea to Income

A 5-question quiz that matches your idea to a service, digital, or physical business

$17 value

Name It, Claim It

Naming worksheet, availability checklist, and a logo brief ready to hand to a designer

$19 value

Open for Business

Structure, EIN, taxes, and contracts — in plain English, nothing skipped

$22 value

Your First 10 Customers

Scripts, a waitlist template, and a 14-day launch calendar for zero-audience founders

$25 value

Buying all five separately$110

The StartHER Kit$79

Plus, included free

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Bonus: Course Checklist

Every priority task from all five guides, checkable in one place — so you're never digging through five PDFs to find your next step

Free bonus

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Bonus: Master Summary

The one outcome that matters from each guide, captured on one page — plus a first look at what comes after the Kit

Free bonus

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Every worksheet is a real fillable PDF — open it in Acrobat, Preview, or Chrome, click into a line, and type. Not a scanned form you have to print to use.

Why it's a kit, not five separate purchases

Each guide ends by handing off to the next one — the sequence is the product.

It's the order you'd actually do it in

Validate the idea, pick the model, name it, handle the legal basics, then launch — each guide's closing page points straight at the next.

One system, not five voices

Same worksheets, same "simple beats clever" tone throughout — nothing to re-orient to between guides.

$31 cheaper than piecing it together

Buying The First 30 Days alone still works — the Kit just removes the four separate decisions after it.

Yours to keep and reuse

Every worksheet resets blank — fill it in for this business, save a copy, reuse it for the next idea.

Questions before you buy

Do I need Adobe Acrobat to fill these in?

No — Preview on Mac and Chrome's built-in PDF viewer both support the fillable fields. Acrobat Reader works too, and it's free.

Can I print them instead of filling them in on-screen?

Yes. Every worksheet is designed to work on paper too — the fillable fields just make the digital version usable without printing.

Is this a subscription?

No. One payment, instant download, yours to keep — no recurring charge.

Can I buy just one guide instead of the Kit?

Yes — tap any "Get the Kit" link on this page to reach the store, where each guide is also listed individually alongside the bundle. The Kit is only worth it if you want more than two.

Do the bonuses cost extra?

No — the Course Checklist and Master Summary are included free with the Kit. No separate purchase, no upsell at checkout.

Everything to go from idea to open — in one bundle.