Hi, I'm Toshamalla McCloud.
I'm an entrepreneur, business strategist, and the founder of StartHER. I've spent the last 25 years building businesses from the ground up — from concept to fully operating company. VIE Enterprises (event planning), She Exhaled (health and wellness), and McCloud Enterprises (healthcare auditing) all started the same way every business does: as an idea with no roadmap attached.
Along the way, I made just about every mistake there is to make — the information overload, the second-guessing, the months of learning fundamentals through trial and error nobody explained to me in plain English. There wasn't a simple roadmap. So eventually, I built one.
Every guide, workbook, and resource inside StartHER gives you the practical advice I wish I'd had 25 years ago — not generic motivation, but the actual steps: how to validate an idea, name it, handle the legal basics, land your first customers, and get through your first 30 days.
My mission is simple: help more women stop waiting for permission, stop overthinking every decision, and build a business that creates real income and independence.
Your business starts with one decision. Let's make today the day you take it.